Coach Media
Recent Projects
Our recent work with these four clients has ranged over our core capabilities (UX Research, Intellectual Property Consulting, and Business Analysis)
We recently assisted Wide Open West (WOW), a growing streaming app distributor with deployments in 19 markets across 9 states, with a thorough evaluation of their user experience on mobile, desktop, settop box (STB) and standalone device (e.g., FireTV) platforms. The insights presented to their executives and vetted with their CTO are now being implemented across their deployed footprint with a commensurate decrease in consumer calls and increase in product satisfaction, as measured by analytics analyses.
We assisted The UXology Group in moderating interviews, analyzing results, and presenting findings to commercial clients (primarily Turo) while researching services on mobile and web platforms. We designed moderator guides and test plans based on client specifications, recruited study participants, and presented to and collaborated with clients on final research procedures and recommendation criteria. We also presented product design and marketing recommendations to the clients supported by detailed test findings and created final reports and suggestions for further research based on research insights.
Our recent contract with GCI included researching and implementing internal user testing for a mobile video (streaming) product launch, with feature definitions, UAT parameters, results reporting and functional recommendations. We also designed customer journeys and user stories for consumer software products and formulated technical requirements for product teams. We additionally managed projects ranging from service upgrades to product deployments.
Our intellectual property consulting includes patent drafting and similar projects in Intellectual Property (IP). RowanTELS (Technology Enabled Legal Services) had us working on creating end-to-end applications (provisional, non-provisional, and continuing) in a fraction of the standard time using their patented (!) software for streamlining the writing, figure creation and claim drafting processes. We further assisted them with prior art searches, trademark research, and office action reviews.
Spectrum Reach
As a Senior Business Analyst/Consultant, we assisted Spectrum Reach (the media sales division of Charter Communications) with strategy, designs, requirements and specifications for nearly all their enterprise systems: Lead Generation, Order/Proposal Management, Inventory, Finance, Trafficking and Billing, Reporting and Data Analytics. We’ve also assisted with similar projects for other hybrid and digital platforms and various ad-related applications (i.e., VOD Dynamic Ad Insertion, Remote Access DVR).
pureIntegration
We assisted pureIntegration and their clients Time Warner Cable (TWC) and Canoe Ventures in onboarding new networks to their evolving Digital Ad Insertion (DAI) platform for Video On Demand and associated streaming technologies. This integration project includes system compliance for insertion in legacy (QAM), IP, and live/linear systems across regional and national footprints. I was also responsible for tracking their ongoing campaigns and updating their internal processes and playbooks.